SUSTAINABLE TRAINING + COMMUNITY
About Strength Ratio
Who We Are
We’re here to help you reach your goals with effective, evidence-informed training, coaching that meets you where you are, and a community that supports you every step of the way. Success looks different for everyone — and we’re committed to helping you define and achieve it on your terms. Let’s get started.
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![A smiling man with a shaved head and a beard, standing with his arms crossed in front of a grey wall with gym equipment, wearing a grey t-shirt.]()
Zach Greenwald
FOUNDER, OWNER & COACH
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![Close-up of a smiling young man wearing a blue T-shirt with the words 'strength ratio' and other text, standing in a gym with weightlifting equipment in the background.]()
Kyle Clechenko
OWNER & COACH
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![A smiling man with blond curly hair, a beard, and a nose ring, standing inside a gym with weightlifting equipment and gym machinery in the background, wearing a black T-shirt with a marathon logo.]()
Shane Higgins
MANAGER & COACH
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![A woman with short dark hair smiling, wearing a dark t-shirt with a blue gear symbol and the words "Strength Ratio" and "Powered by Community" printed on it, in a gym or fitness environment.]()
Becca Lee
COACH
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![A man in a gray tie-dye tank top and yellow workout shoes lifting heavy dumbbells in a gym, with other people sitting and working out in the background.]()
Daniel Sanchez
COACH
OUR MISSION
To empower everyone, everywhere with sustainable training.
Things to Know About Us
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Sustainable training means applying the principles of exercise and sports science, while prioritizing best practices for overall health and well-being, in order to pursue your individual goals and longevity.
It means programming in accordance with the realities of your life and coaching in collaboration with you.
It means you are empowered to achieve NOW while building the capacity to achieve LATER.
So we’ve made it our job to suss out the training practices that really work. We do the research, we consult with the experts, and we gain the experience necessary to develop coaching and programming practices that are scientifically proven to be effective.
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To help create a more inclusive fitness industry, establish an affirmative training space, provide for diverse bodies, goals, and needs, promote confidence and self-efficacy in ALL people, and secure for every individual the health and happiness they deserve, we strive to be, above all, a body positive, weight neutral training company.
This means that we celebrate the accomplishments of all bodies across all measures of progress without exception.
We recognize that discrimination based on body size is a pervasive issue that further contributes to the marginalization of Black and brown people, women, and members of the LGBTQ+ community, and we strive to cultivate and nurture a space in which people of all gender identities, sexual orientations, backgrounds, body types, races, and religions are welcomed, uplifted, included, empowered, and given the opportunity to feel like the badasses they are.
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Zach Greenwald founded Strength Ratio in 2014 as a fully individualized remote and in-person coaching service. His mission was to help athletes recover from injury and reach their performance goals through attentive coaching and scientifically informed programming.
In 2016, Rebecca Lee and Kyle Clechenko partnered with Zach to take Strength Ratio from a sapling start-up to a rapidly growing business. Together, they connected with more remote clients and opened the Strength Ratio onsite headquarters in their hometown of Asheville, NC.
As their client base grew, so did Strength Ratio’s mission. After all, they weren’t just helping athletes with sustainable training. They were helping all kinds of people, with all sorts of priorities, some who consider themselves athletes, and some who don’t.
Today, Strength Ratio strives to empower everyone, everywhere with sustainable training. It now comprises over 200 team members across the globe.
OUR VALUES
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Equity + Inclusivity
We seek to empower everyone, everywhere with sustainable training. And that means we are constantly engaged in the process of learning, reflecting, revising and improving so we can build a community that is equitable, inclusive, and uplifting for all. We are committed to centering equity and inclusion in everything we do so we can be allies and advocates for those who suffer marginalization, prejudice, and oppression, both within the fitness industry and outside of it.
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Allegiance to Science
We consult with experts in, refer to the latest research from, and adhere to the principles of exercise and sports science. All of our programming and coaching methodologies are scientifically informed, and they will always be that way.
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Dedication to Education
We, the coaches of Strength Ratio, are professional educators. That means we are responsible for continuously improving our practice by taking classes, consuming research, and seeking feedback. We will never stop learning. And we will never stop sharing our learning. By contributing to the global conversation on health and fitness, we hope to spread the benefits of sustainable training worldwide.
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Precision with Perspective
We care about the details. When developing our programs and executing our coaching plans, we take the time to integrate as much data as possible into their designs. We also know that details and data are significant only in terms of their context. The precision of our programming is empowered by the big picture perspective we keep.
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Understanding Before Action
Life can be crazy. Training can be crazier. Competing can be a bona fide monkey house. In the midst of the madness, we believe it is our responsibility to stay cool, to take the high road, and to weigh all of our options properly before making a decision. That’s why we approach every interaction with with compassion, open mindedness, and equanimity. And that’s why we seek to fully understand every person, every situation, and every circumstance before we react.
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Honesty + Transparency
Honesty and transparency establish trust and open, two-way communication channels among coaches and team members. Trust and open communication channels build strong, meaningful coach-athlete relationships. These relationships are the prerequisites for sustainable training, the foundation of our thriving, supportive, and positive global team.
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